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Ammar Al Attar | The Medium is the Message

March 12th 2017 to May 12th 2017

The Medium is the Message, is a solo exhibtion by Ammar AlAttar based upon a quote by Marshall McLuhan coined in 1964, that suggests that the medium itself, not the content it carries, should be the focus of study. In Ammar AlAttar’s latest series of work the artist unearths an image imbued with a global aura of familiarity. Employing a range of photographic mediums and various methods of presentation, the artist presents a series of interpretations of this singular image. In doing so, the artist challenges the widely held assumption that a moment suspended in time is forever immutable.